If you’re a SmarterQueue user, you saw the announcement on October 30, 2018 that SmarterQueue is now an official Pinterest Partner! But what does this mean for SmarterQueue vs Tailwind (the current leader in Pinterest management tools)?

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As you know, I’m a big fan of SmarterQueue AND Tailwind. I use both in my business. But I’m also a big fan of efficiency and saving money. So that begs the question:
SmarterQueue vs Tailwind– which is the best Pinterest scheduler? And do I still need Tailwind if SmarterQueue does it all?

Pin Curation

Both tools have curation options within their platforms. If you currently use the SmarterQueue curation section, then SmarterQueue will be the winner for you here. Tailwind’s curation features are fantastic within Tribes (which I’ll talk about in a few paragraphs).

If you’re looking for specific categories, I’d give SmarterQueue the win in this category, but just by a hair.

Pin Scheduling

I’m not even going to wait until the end of this section to tell you my choice here–it’s SmarterQueue. It has everything I WISH Tailwind had in terms of scheduling. You can be so much more strategic and deliberate with your pinning now!
SmarterQueue lets you create a Posting Plan (formerly called your Schedule) with different categories at different times.

Now, if you were a user of BoardBooster before all of the issues with those accounts, you’ll really like this feature: by plugging in evergreen pins, SmarterQueue will automatically continue to share your top, non-time-sensitive content.

You can even plan ahead with seasonal categories! Get annual traffic to your holiday content that starts to go live in July each year.

Tailwind just launched a Beta program for SmartLoop which does offer evergreen and seasonal features. You cannot select days and times, but it does autoschedule for you.

Pinterest Community

Tailwind Tribes might be the case for keeping both SmarterQueue and Tailwind IF you use the feature and IF you’re seeing a lot of converting web traffic from it. One of my clients sees a lot of high quality traffic from this feature, and you just can’t get Tailwind Tribes within SmarterQueue (obviously), so for that reason, you might want to keep both.

Conclusion: SmarterQueue vs Tailwind

So what’s the verdict? SmarterQueue vs Tailwind?

For the vast majority of you, my answer is: SmarterQueue! But, as always, there is a caveat that you need to check your analytics and see if Tribes is providing you with enough value to continue using both.

Need a hand setting up SmarterQueue? Let’s hop on a free 15 minute screenshare and I can walk you through how to best use the system for your needs!

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