When marketing our businesses, we understand the importance of creating fresh, new content to keep our readers interested. But it can be difficult to consistently come up with new ideas and topics that are both timely and relevant. Luckily, there is a solution: Content Repurposing! Repurposing allows you to take an old piece of content and turn it into something completely different without having to write anything new. The result? You get more time for other marketing (or business) efforts while still providing value for your audience!
Here’s what we’ll talk about in this blog post:
1. What content repurposing is
2. How content repurposing can save you time and energy
3. The benefits of content repurposing
4. Ways to content repurpose your old content for new audiences
5. Examples of content that has been successfully content repurposed (links, photos, etc.)
What content repurposing is
Content repurposing is taking something you’ve created (written, recorded, etc.) and editing it for a new or different purpose. It can be used to preserve content and content topics and change its format and purpose.
The content will have the same core information, but be presented in a different way. Content can be repurposed to fit with internet trends, new channels, and new audiences. It may also be intended to have a broader audience that is not just for one industry or type of reader.
How content repurposing can save you time and energy
Repurposing content can save you time by copying content over to a new platform on the same topic. This allows you to have more content without having to create all new ideas. (Think: taking a social post from Instagram and posting to Facebook.)
You can also save time by taking old content and turning it into a different type of content, such as an infographic or video. This is helpful when they want to target a different audience from the original post. (Think: Taking a YouTube video and turning it into a podcast.)
When you are looking for ideas for content, you can look through your older posts to see if there is anything that can be turned into something new. This will help you stay on track with your content goals while still providing value to their readers.
The benefits of content repurposing
There are many benefits to repurposing content:
– It saves time and energy since you are not creating new content from scratch
– It can help you reach new audiences who may not have seen your original post
– You can explore content from a different perspective when you change the format
– It keeps your content fresh and relevant to changing trends in content marketing
There are many ways that repurposing can help marketers:
– You can turn an existing blog post into a video or infographic for added reach and engagement on social media. This is helpful if people have already read this information, but may not be interested in reading it again. In today’s fast-paced world, having visual content will grab attention more than just text alone. If you share something like this with your audience, then both audiences get value from the content which increases visibility to your brand overall.
Ways to repurpose your old content for new audiences
In addition, there are tons of other creative options out there! Repurposing content can help you reach different audiences by sharing content in a new format to get more engagement and traffic.
This is all great for business owners! Content repurposing can be used to save time while still providing value for your audience. Not only will people love the content that they are seeing but it allows them to explore content from another angle. It also keeps content fresh by staying on top of current trends so that readers know this information won’t go stale anytime soon. Have you tried any ways of content repurposing in your business? If not, I hope this post inspires some ideas for the next time around!
Some ways to repurpose a blog post like this one:
- Carousel post on Instagram
- 5+ LinkedIn posts
- Infographic on Pinterest
- 5+ graphics on Instagram
- Instagram Reel / TikTok
- Instagram/Facebook Stories
The benefits include saving time by copying over content without having to write anything new, reaching new audiences, and getting more engagement on social media. It can also help keep content fresh by staying up to date with current trends. There are many ways to content repurpose, so be creative!
Examples of content that has been successfully repurposed
Here are some examples of content that has been successfully re-purposed:
– A live training turned into a YouTube video…
– This blog post turned into social content:
All of these different types of content reach new audiences that may not have seen the original content. They also present information in a different way which helps keep things interesting. As marketers, it is important to explore all possibilities when it comes to content. This will help us reach our goals while still providing value to our audience!
Do you have any content repurposing tips? Share them in the comments below!